Black, white and mint. The Echo brand kit.
The logo files, the colours, the type and how to write the name. Use them as they are.
The logo. White or black, in SVG.
The mark and the name. White for black and dark backgrounds, black for white and light ones.
Do
Use the files as they are. White on black, black on white, with clear space around it. Use the mark alone where the name is already clear.
Don’t
No stretching, rotating, recolouring, outlines or effects. Keep it off mint and busy pictures, and never use it to suggest Echo backs a project.
Colour. Black and white, with one mint.
Mint marks money
Black and white carry everything else. In the app, mint marks money you can still get, and the one button that moves it. On a campaign, that’s the pool left, the pool meter and the ring round the cover.
Type. Aeonik, in two weights.
Aeonik Bold for names, figures, titles and buttons. Aeonik Medium for everything you read.
The name. Echo, and $ECHO.
Write
- Echo, one word, capital E
- $ECHO for the token, in capitals with the dollar sign
- echo.ec for the site, app.echo.ec for the app
- USDC on Solana, for payouts
- Sentence case, with a full stop after each headline
Don’t write
- ECHO or echo, for the company
- echo.ec as the brand name
- Echo token, for $ECHO
- $ECHO as live, or with a price
- Exclamation marks, arrows or emoji
Wherever $ECHO appears, add that $ECHO is not a promise of value. It’s Echo’s upcoming token, and it isn’t launched.